If you thought Walmart’s “Wirkin” was cute, just wait till you see Target’s twist on the viral Goyard tote bag.
Everyone’s favorite place to impulse shop is home to A New Day’s Coated Canvas Tote Bag, which TikTok influencers and Target fans alike have quickly compared to Goyard’s luxe Saint Louis tote.
The bag (and its mini counterpart) is available in stores and online in two neutral colorways, and you’ll only pay $30 for it versus Goyard’s average $2,000 price point.
With its roomy, unstructured silhouette and subtle geometric pattern, this tote channels that effortless French-girl chic that’s all over Pinterest boards and Parisian street style reels.
One Target customer calls it “reminiscent of a very expensive painted coated canvas designer bag, definitely inspired by.” She goes on to say that “the quality is very good and I think it’ll be a great tote for work and life and mom stuff etc.”
At 11 inches high x 13 inches wide x 6 inches deep, the large, open tote is big enough to carry your summer reads, sunscreen, and water bottle now. And come fall, it can easily transition into a work tote or campus-ready carryall for college students juggling laptops, notebooks, and iced coffee.
The coated canvas finish gives it a luxe, wipe-clean surface that’s both stylish and practical, while the woven cotton base makes it a more sustainable and heat-resistant alternative to the Goyard.
If you’ve seen the videos about the Goyard Saint Louis totes melting and staining wearers’ clothing, you know this is a pretty hot-button concern, especially when you’re already spending so much on a high-end handbag.
The tote also comes in a mini version measuring 7.5 inches high x 8 inches wide x 3.5 inches deep. Although it won’t hold as much as the larger tote, it’s $5 cheaper and can be carried in hand with the double handles or styled as a crossbody (using the included removable strap).
Target accessories deals to scoop up now
- Universal Thread Slouchy Crescent Sling Handbag for $21, instead of $30
- Lands’ End Terry Beach Tote for $40, instead of $50
- Open Story Weekender Bag for $40, instead of $50 (with Target Circle membership)
- Lands’ End Large Mesh Beach Tote for $48, instead of $60
- Kipling Art Medium Tote Bag for $71, instead of $129
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Danielle Halibey can be reached at dhalibey@njadvancemedia.com. Have a tip? Tell us at nj.com/tips.